Alberta Ferretti was born in Gradara and spent her childhood in her mother's tailoring shop in Cattolica, immersed in the Fellinian atmosphere of 1960s Emilia Romagna, where, surrounded by fabrics, she developed a great passion for fashion.
At 18, she opened her clothing store, Jolly Shop, where, in addition to various brands, she also sold garments she had created and made herself. In 1974, when she realized the growing interest in her creations, Alberta Ferretti understood that it was time to produce a collection under her own name.
