Maverick Launches as Marketing Outsource Company for the Publishing Industry
Publishers to benefit from Marketing Process Outsourcing model
New Chapter is delighted to be a participant in the launch of Maverick Marketing, a company delivering a range of marketing and market development outsource services aimed at supporting the publishing industry. With the mission of providing the most comprehensive, versatile and cost effective outsourced solutions available, the company specializes in strategic marketing, marketing communications and research, product development and partner management.
Designed to augment existing in-house capabilities, Maverick has the resources and knowledge to provide expert support to publishers as they adapt to rapidly evolving market conditions. Maverick uses Marketing Process Outsourcing (MPO) to complement their client’s existing infrastructure, reducing internal overhead while still providing the necessary strength and experience for these often resource or budget challenged areas.
The Maverick team also brings unique expertise in the field of digital publishing. Their associates have been in the electronic information industry since its very earliest days, launching, delivering and supporting a wide range of digital services including e-content aggregation platforms, cross format e-content retrieval systems and numerous online datasets and communities. They have worked for, or supported world-class industry leaders including Blackwells, Oxford University Press, Thomson, Reed Elsevier, Wolters Kluwer, ProQuest, Ingram Digital, Walter de Gruyter, Highwire and Atypon Systems and have experience spanning academic, professional and trade publishing.
For More information visit http://www.mav-marketing.com