Authenticity has a value
The announcement that Getty and Yahoo have agreed that high-quality images posted on Flicker service could be cherry-picked by Getty editors searching for interesting photographs and the contributors paid for them is interesting.
It indicates that online authentic has a value. Though some bloggers have already picked up book deals of journalistic-type engagements, commercializing the authentic in this way broadens the scope to the wider Web 2 community working in much more than just text or commentary.
The rules of marketing, communication, and commissioning are changing and social media has a big role to play here. It also further blurs a distinction between professional and non-professional personas on the web and contributes to the dilemma how to manage of two face profiles.