Pay me what its worth — again and again
In the same way that the launch of the www.OncologySTAT.com, service looked at anew way to reach audiences and cross sell content, the initiative being taken by Radiohead has sparked a lot of interest. One of the most interesting aspects is that the pre sales of the £40 CD set due out in January is rumoured to be going very well, with a bit of repurposing they will have increased their potential yield on the product, created a hype wave and garnered a lot of free publicity.
Clever boys.
Why, it’s maps of course!
I remember talking with Bela Hatvany back in 1994 about the future of the digital publishing industry. I was planning to leave the company at the time and being the type of person that I am I asked him for his digital tip for the future. “I think that if I was starting out now,” he said, “I would do something with maps.” Now like all youth I didn’t listen, busy as I was with about a dozen different things, moving country, having children etc. Yet again he was right see Nokia buys Navteq